Cheenu Malig

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About · Meta and TikTok Ads Media Buyer | Creative Strategist

Hi, I'm Cheenu.

I find out why ads stop working, then fix what's actually broken.

Personnel file
Portrait of Cheenu Malig smiling against a yellow backgroundCheenu Malig
Title:
Meta and TikTok Ads Media Buyer | Creative Strategist
Based in:
The Philippines, UTC+8, flexible hours for your time zone
Training:
FAMA Elite, Season 3, Facebook Ads Mastermind Academy PH
Media buying:
Since 2024
Before that:
Telus International, US and UK accounts, 2023 to 2025

I spent two years solving US and UK customer escalations. Now I solve why ad accounts stop working.

I run 25 US roofing and home improvement lead gen accounts on my own, about $70K a month in spend. On Meta the creative, targeting and budget live in one dashboard, so I handle both jobs: deciding what the ad says and making sure it reaches people likely to act.

AI generates options. I review and approve. Campaign data makes the final call.

Track record Selected outcomes, each with its dates

25active US lead gen ad accounts, managed solo
$70K/moad spend under management
1,100+leads across the 25 accounts in one 30 day Meta report, pulled Sep 19, 2026
191leads at $30.99 CPL from Client A's 15 static ads, Jul 16 to Sep 29, 2026
$193.05per application on Client E's 3 active campaigns at the Sep 23, 2026 review, against $400.90 all time
47leads and 27 applications from one Client C video, Aug 24 to Sep 22, 2026
~2 yrshands on Meta Ads experience
$28.77account CPL on Client D over 30 days, against a $40 target

Experience

  1. Present
    Media Buyer

    US Home Services Agency (under NDA). 25 roofing and home improvement lead gen accounts, about $70K a month in spend.

  2. 2024 to Present
    Performance Media Buyer

    Freelance and agency. Meta and TikTok ads for ecommerce, digital products and US lead gen.

  3. Jan 2023 to Jan 2025
    Customer Support, International Accounts

    Telus International. Handled US and UK escalations across CRM, insurance and ride sharing systems.

Industries and tools

  • Roofing
  • Home improvement
  • Ecommerce
  • Digital products
  • Health and wellness
  • Professional services
  • Local businesses
  • Meta Ads Manager
  • TikTok Ads Manager
  • Meta Ad Library
  • Claude
  • ChatGPT
  • Canva
  • Rapid Ads
  • Google Sheets
  • Google Docs
  • Google Drive
  • Slack
  • Loom
  • ClickUp
  • Calendly

Want this thinking on your ad account?

Book a free 30 minute account review. Bring your target CPL or CPA and I'll tell you what I'd fix first. Remote, with flexible hours for your time zone.

Book a free 30 min review