Services · Meta and TikTok ads, creative strategy and tracking
What I do, and how it works.
Built for US home services and lead gen businesses. Here's what I do, how it works, and what you get.
Three steps You decide at each one
Start small. You see how I work and what the numbers say before you commit to the next step.
A 30 minute call. I look at your account, your tracking and your target CPL or CPA, then tell you the first thing I'd fix.
- Free
- 30 minutes
- No obligation
I verify your tracking, set targets from your numbers, and test new angles and hooks. Every week you get a decision on each ad set: scale, iterate or pause.
- Tracking
- Targets
- Weekly review
I scale what beats your target, refresh creative before it fatigues, and report on the numbers that matter to your business.
- Scale
- Creative refresh
- Reporting
Six services Pick one or stack a few
Campaign management
Setup, launch, budget pacing and scaling. Meta and TikTok.
Built for profit- Meta and TikTok, lead forms and sales
- Optimized for the conversion that pays you
- Scaling that protects CPA and ROAS
Creative strategy
Ads rooted in what your buyers truly want.
Research first- Concepts, angles and hooks
- Ready to shoot UGC and static briefs
- Creative refresh when ads fatigue
Market research
Desires, objections, competitor ads, proof gaps.
Evidence labeled- Competitor ad audits
- Buyer desires and objections
- Every finding tagged by evidence strength
Offer and policy audit
Score it before you spend on it.
Checked before launch- 7C offer score
- 5P policy check on claims and pages
- Fewer rejected ads and flagged accounts
Tracking health
Installed is not the same as verified.
Verified, not guessed- Pixel plus Conversions API
- Deduplication checks
- Event Match Quality at 6.0 or better
Performance diagnosis
Find the exact stage that broke.
Clear action plan- FAST framework
- KPI targets from your economics
- A step by step fix, not a guess
One target Every ad set judged against it
Research. Test. Scale. Always in that order. Evidence before opinion, targets before diagnosis, diagnosis before action. Each step has its own framework.
- Research3M's
- Offer7C score
- Compliance and tracking5P · CAPI
- CreativeCreative OS
- Test4 week plan
- Diagnose and scaleFAST · KPI
- ScaleBeats the target
- IterateClose, test a new hook
- PauseSpends without results
| Ad set | CPL | Target | Decision |
|---|---|---|---|
| Storm damage · POVProblem Aware | $41 | $60 | Scale |
| Insurance claim · UGCSolution Aware | $58 | $60 | Iterate |
| Cheapest clicks · StaticLow CTR cost, no leads | $112 | $60 | Pause |
Rules I buy by Meta sells a prediction of who will act next
Don't ask Meta for cheap clicks when the business needs buyers.
I optimize for the event that makes you money, then feed Meta the clean signals it needs to find more of it.
It's not what your product does. It's who they become.
Surface desire gets a scroll. Real desire gets a lead. My creative starts from the second one.
Installed is not verified.
I check Events Manager myself: browser plus server events, deduplication, and Event Match Quality at 6.0 or better.
Frameworks The systems behind every decision
Market desire, market awareness (Schwartz's 5 levels) and market sophistication (5 levels).
Funnel, Attention, Spend, Tracking. A structured way to find why performance moved.
Targets come from client economics first: break even and target CPA, ROAS, CAC and CPL.
Core Customer, Clear Outcome, Convincing Mechanism, Complete Value Stack, Confidence Builders, Compelling Trigger, Cost Justification.
Product, Promise, Person, Presentation, Path. Catches policy risk before launch.
Research, insights, concept, angle, hook, video brief, static brief, QC, production ready check.
Start with the free review
Book a free 30 minute account review. Bring your target CPL or CPA and I'll tell you what I'd fix first.
Book a free 30 min review